ensalada

office for architecture and beyond



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Housing
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Housing
Retail
Housing
Housing
Civic space
Housing
Civic space
Retail
Housing
Housing
Housing
Housing
2019
WIP
WIP
2018
2018
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2018
2018
2018
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WIP
2018
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2015

research


Geographies of pleasure
Delocalized Kruger
Fragments of
Scuole Innovative
Over-Write
Urban fabrics in conflict
Cultoral Tokyo
Bienale Passport
Follow the White Rabbit
Winter Stations
University of VA
Santa Engracia Net
255
Macchina da Cucire
100 character tower
2018
2016
2015
2017
2015
2015
2017
2018
2017
2017
2018-19
2014
2011-15
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SH+TH
Patio
Coffee & Greens
Casa Laura
Carpo
PDM
AMA26
Cajocina
Los Molinos
Belgas
Duruelo
Kubalu
Housing
Restaurant
Restaurant

Housing
Restaurant

Office Space
Housing
Housing
Civic Space
Civic Space
Housing
Event
2018
2019
2018
2018
2016
2017
2018
2017
2018
2018
WIP
2018




bio


A group of architects working and exploring through architectural fields since 2015.

We are interested in new ways of approaching our environments and contexts. We take into account the relationships that generate them, from the individual to society, and we focused on the understanding of architecture and urbanism as a piece of an interconnected puzzle.

Always working in-between fields, from urbanism to communication, from industrial design to art, from digital to pure analogic, we look for ways to expand our knowledge and understanding of our surroundings.




us


Alba Carrasco
Ana Pro
Daniel Guerra
Hugo Moyano
Juan Crespo
Jorge Pizarro
Marta Badiola
Marta Diego
Nehuen Blanco


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ensalada@ensaladaworks.com



Mark
MADRID, MADRID

Calle Mahou







Calle Mahou (2017)



The spanish beer brand Mahou wants to transform the old palace of Duque del Infantado into a space linked to Madrid and its people, reinforcing the aim of being a company that, born in Madrid in 1890, it belongs to its history and tradition.
Here’s our proposal:

Madrid adds a new street: CALLE MAHOU (Google it!).

 

Location:



Location



A street that is added to the existing urban fabric of the city to become a new landmark for Madrid. The city expands inside the building gaining ground for its citizens, spaces to colonize, active and reactive spaces
A street that reflects the idiosyncrasies of Madrid, its culture, its elements, its activities, its roots with spaces recognizable by the user full of locals elements. New spaces full of tradition.





Calle Mahou (2017)

Contest Panel 1



The palace is introduced into the skyline of tiled pitched roofs, pots on the terraces, balconies of wrought iron, calamari sandwiches, chotis, carnations, market odor, conversations in squares, red sunsets and beers in the company. Mahou Street is Madrid and its locals. A space created by and for the people. Madrid is not only its streets, is in its people and their lives. The street is full of its inhabitants’ lifes and its inhabitants fill it with their things. People complete the space, program and use. A space that encourages the active engagement of its neighbours and the integration into their lifes.

The street is surrounded by rooms, the rooms have size and context but the program that houses the street is not seen as static, closed and compartmentalized. Instead, is a fluid and diluted program where anything can happen here or there. The program is everywhere and everywhere you can create the program.











Calle Mahou (2017)

Contest Panel 2



A new concept. Traveling to the Golden Age by the hand of Calderon de la Barca and a very cold Botijo. See a Soccer World Cup with your friends or accompany your grandparents to their domino activities. There is no limit for spatial proposals thanks to the spatial fluidity and ease of accommodating new scenarios.

A street that makes its way into the building breaking it into five interconnected pieces to stand as new buildings with new facades raised on all sides, encouraging interaction between the inhabitants of this new extension of the urban fabric.

By fragmenting the building, a new accessible, complex and dynamic communication within it is created. Allowing navigation through all the levels, platforms and floors connected together, thus ensuring universal accessibility of the "street". A new opening that enhances the security and fire protection, evacuation, accessibility and removal of architectural barriers. Improves the bioclimatic performance adopting Mediterranean street own configuration.



Calle Mahou (2017)

Architectural strategy



One of the main venues will be the Patio, core of activities and focus of looks from anywhere in the building: walkways, balconies and windows of the new interior walls. A playground for informality.
A playground for the new, for the unexpected, for fun, to relax, to be under the sun, to be in the shade, to smell the flowers, drink beer, to sit, to lie, to hear a song, or a play, to laugh, to mourn. . .




Calle Mahou (2017)
The street life and the Patio



The store or stores are mobile, flexible and adaptable. Starting from this idea, a collapsible cart is designed to tour the building. The shop is not anywhere and is everywhere, is where the buyers are.
At Mahou street. Above. And down. And it moves with its cart, and opens and closes and "clink" cash, and thank you very much, and come back soon. And you're going out to the street, but you were already there.




Calle Mahou (2017)
The shop, the office and the work station carts




Small domestic meeting spaces, household, thoroughbred ... your living room is brought into: we have sofas, we have tables, we have TVs, and a Flemish above the TVs, we have your grandmother's chair, we have books, magazines for when you go to the bathroom, we have prawns, we have it all! ... and we have BEER, everywhere, thanks to a distribution system that will cover the place with beer taps in multiple spots.
For the Mahou workers, we start from the concept a meeting room is people gathered. No specific spaces are required, they can work in the garden, work on the terrace, work alone, work with other people, work sitting, work standing, work still, moving work, work quietly, work with noise around, work here, work there... and when stop working ... time for a beer! New adaptable, flexible and mobile furniture is designed to take to the courtyard, the terrace or the multipurpose hall. It unfolds and folds when work is completed, leaving the rooms free for different activities.


All decisions foster an interactive and dynamic space, full of physical and visual communications, creating interactive spaces for Madrid: look out the window, gossip, go to the street, live and sing.

Calle Mahou (2017)
A concert, and a living room.


Experience the street from all its angles, from above and from below, from the right and the left. Walk, travel it. Discover its corners. Just around the corner there is a concert, on the terrace below there is a party and over there there is an exhibition. Day and night. Say hello to your neighbor, how are you Paco?, walk the dog. Just around the corner there's a party on the terrace there is an exhibition and a concert down there.